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Of course, the Li Ning Company under well-known, performance is not entirely flawless. Earnings data show that in 2009,Wholesale dunk sb shoes  Anta Although only 5.87 billion yuan sales revenue, operating profit of 1.395 billion yuan, but the after-tax net profit of 12.5 billion, while the Li Ning Company the above-mentioned three key performance were 8.387 billion yuan, 15.25 million and 945 million yuan. Greater sales, but only less net profit, Li Ning's business model and neglect the manufacturing profits, whether the doubt? In this regard, the explanation given, said Zhang Zhiyong, Li Ning, the company's profit margins can certainly higher, but the two changes in 2009 led to its net profit margin is not high: in 2008, compared with the Li-Ning brand in building a number of multi - run-in and costs; Li Ning brand investment in the higher. Li Ning, the company showed a profit in 2009, its Lotto brand who are in the layout stage, the shop jumped around 077 million yuan loss occurred; Li Ning, Lotto outside of DHS, and other brands, such as the AI of high and new dynamic, and Kason and so on, also a loss of about 015 million yuan. Wholesale dunk sb In addition, the Li Ning company is also in July 2009 to 165 million acquisition of Kason badminton business, and, respectively, in July 2009 and December 2009 in Singapore and Hong Kong, China opened a flagship stores and specialty stores badminton, test the water international . Meanwhile, the Li Ning's advertising sales, marketing costs account for 15.4% of the ratio is higher than 12.7% of the company Anta. "China's real hope for the future, the brand is how to make 400 yuan more than one product." Zhang Zhiyong, said, "this price segment, as well as in China, more than first-line market, gaining market share, is the real proof of the competitiveness of Chinese brands." Zhang Zhiyong, to out the reason is Nike, Adidas one day to go to the second and third line cities, because the retail on the choice of the future will be more intensive, multinational giants will certainly be of its products to third-tier cities. "At that time how to do? You where to go? Consumers up, international brands down here for you, this is just a temporary location advantages, from a development point of view, you are guaranteed not have access to sustainable, So you can, in turn, how to find the nature of the industry to establish your own barriers, which is where the real competition. "Zhang Zhiyong told the" China Business "reporter. Obviously, similar problems are not only faced with Li-Ning's "war situation." Whatever the camp, in particular a greater emphasis on sales of third-tier cities "third group", Wholesale dunk shoes I am afraid that will be more emphasis on the sense of crisis.

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